The Commisceo Global Blog

Keeping you up to date with all the news, articles, tools, opinions and press relating to the world of cultural understanding, in and out of business.

Cross Cultural Communication & PR

Cross Cultural Communication & PR

The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.

PR practitioners are aware of how best to carry this out when dealing within their own nations and cultures, however, when dealing with a foreign audience it is critical that cross cultural differences are recognised.

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International Retail and Cross Cultural Issues

International Retail and Cross Cultural Issues

Looking for case studies of cross-cultural issues in business?

In this article, we look at some examples from the retail industry where cultural differences or cultural issues have resulted in business success and failure.

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Cultural Differences in International Merger and Acquisitions

Cultural Differences in International Merger and Acquisitions

Want to discover how organisational culture, cross-cultural issues and cultural differences shape the success or failure of mergers and acquisitions?

In today’s global economy more people are paying attention to the impact of culture on the international business environment.

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Status - Cross Cultural Differences

Status - Cross Cultural Differences

Status exists in all societies but varies in fundamental ways. Cross cultural differences in they way in which we perceive status, gain status and react to status differ from culture to culture.

In this article we examine the cross cultural differences with relation to status and analyse how they manifest in certain areas in the workplace. For the sake of simplicity we identify two types of status; 'ascribed-status' and 'achieved-status'.

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Results of Poor Cross Cultural Awareness

Results of Poor Cross Cultural Awareness

Having a poor understanding of the influence of cross cultural differences in areas such as management, PR, advertising and negotiations can eventually lead to blunders that can have damaging consequences.

It is crucial for today's business personnel to understand the impact of cross cultural differences on business, trade and internal company organisation. The success or failure of a company, venture, merger or acquisition is essentially in the hands of people. If these people are not cross culturally aware then misunderstandings, offence and a break down in communication can occur.

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