The Commisceo Global Blog

Keeping you up to date with all the news, articles, tools, opinions and press relating to the world of cultural understanding, in and out of business.

Cross Cultural Business Blunders

Cross Cultural Business Blunders

The following cultural blunders are presented to our visitors and we would again like to stress that such examples of "culture gone wrong" are presented in order illustrate to people how crucial cultural awareness is in international business today.

1 - Managers at one American company were startled when they discovered that the brand name of the cooking oil they were marketing in a Latin American country translated into Spanish as "Jackass Oil."

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Tips on Giving Cross Cultural Presentations

Tips on Giving Cross Cultural Presentations

Do you give presentations abroad or to multicultural audiences?

You don't want an audience looking like they do below do you? This article gives great tips on delivering presentations across cultural lines:

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Culture in Advertising

Culture in Advertising

'Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something'
Hans Magnus Enzensberger

Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad.

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The Four Benefits of Intercultural Training

The Four Benefits of Intercultural Training

Intercultural training has become of increasing importance in the past 10 years. Companies and organizations that are working on the international stage are starting to realise that working in or with foreign countries is not like working at home.

Intercultural differences are causing obstacles to smooth, successful business relationships, dealings and ventures. People from managers, to sales personnel, to CEOs to HR staff are all now participating in intercultural training to help them become better at the their jobs.

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The Importance of Business Relationships in the Middle East

The Importance of Business Relationships in the Middle East

Intercultural Awareness

Intercultural awareness training is sometimes perceived as a luxury within the business world. Many who feel this way are also proponents of the misconception that because the "world is getting smaller" our differences are becoming less obvious and less of a problem. This is in fact false. As we get closer, our differences become more acute and more of a problem thus further driving the need for intercultural awareness training.

Companies are now tuning into the fact that in order to get ahead in today's global economy, cultural awareness is critical. It is no longer a luxury but a necessity. The right intercultural awareness training briefing can offer a company real benefits, namely a competitive advantage and a greater long term gain.

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