The Commisceo Global Blog

Keeping you up to date with all the news, articles, tools, opinions and press relating to the world of cultural understanding, in and out of business.

The Six Steps to Intercultural Communication

The Six Steps to Intercultural Communication

We live in an increasingly complex world. One element of this complexity is the mixing of different cultures, languages and faiths. Within the business world intercultural communication is vital for success. Effective communication between colleagues from different cultural backgrounds ensures a team is working harmoniously.

The six steps to intercultural communication are basic pointers that all working in intercultural teams should be aware of to ensure culture becomes a vehicle for positive advancement rather than a barrier.

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Intercultural Communication Tips

Intercultural Communication Tips

Working across cultures is a new experience for many people. Intercultural communication can be a dynamic and creative affair but occasionally due to the inability to interpret people correctly it can be a challenge. Building an understanding of other people's cultures, their communication styles and behaviors can go a long way in improving relationships and being more successful in an intercultural environment.

Even without trawling through lots of books, articles or even taking part in an intercultural communication workshop it is possible to implement some basic principles to help improve one's intercultural communication skills. The following intercultural communication tips are provided to help people working in international and multicultural environments get some basic insight into dealing more effectively with people and not letting culture become an issue.

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Cultural Sensitivity in Business

Cultural Sensitivity in Business

Interested or affected by the impact of language and culture in business?

This article gives concrete, real examples of how a lack of cultural sensitivity can result in a negative impact on a business.

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Cross Cultural Marketing Blunders

Cross Cultural Marketing Blunders

Although a little cruel, cross cultural marketing mistakes are a humorous means of understanding the impact poor cultural awareness can have when selling or working abroad.

Marketing is perhaps one of the trickiest elements to get right when taking your business or product into new and unchartered territories. Language, culture, local practices and many other factors heavily influence success or failure.

Many companies have learned the hard way that you have to think outside of your own cultural bubble when it comes to marketing abroad and be very much in tune with local means and ways.

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Cross Cultural Business Blunders

Cross Cultural Business Blunders

The following cultural blunders are presented to our visitors and we would again like to stress that such examples of "culture gone wrong" are presented in order illustrate to people how crucial cultural awareness is in international business today.

1 - Managers at one American company were startled when they discovered that the brand name of the cooking oil they were marketing in a Latin American country translated into Spanish as "Jackass Oil."

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