The Commisceo Global Blog

Keeping you up to date with all the news, articles, tools, opinions and press relating to the world of cultural understanding, in and out of business.

Cross Cultural Marketing Blunders

Cross Cultural Marketing Blunders

Although a little cruel, cross cultural marketing mistakes are a humorous means of understanding the impact poor cultural awareness can have when selling or working abroad.

Marketing is perhaps one of the trickiest elements to get right when taking your business or product into new and unchartered territories. Language, culture, local practices and many other factors heavily influence success or failure.

Many companies have learned the hard way that you have to think outside of your own cultural bubble when it comes to marketing abroad and be very much in tune with local means and ways.

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Cross Cultural Business Blunders

Cross Cultural Business Blunders

The following cultural blunders are presented to our visitors and we would again like to stress that such examples of "culture gone wrong" are presented in order illustrate to people how crucial cultural awareness is in international business today.

1 - Managers at one American company were startled when they discovered that the brand name of the cooking oil they were marketing in a Latin American country translated into Spanish as "Jackass Oil."

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Tips on Giving Cross Cultural Presentations

Tips on Giving Cross Cultural Presentations

Do you give presentations abroad or to multicultural audiences?

You don't want an audience looking like this do you?

This article gives great tips on delivering presentations across cultural lines:

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Cross Cultural Negotiations

Cross Cultural Negotiations

How to Approach International Negotiations with Cultural Awareness

  • Can your international negotiations feel like this sometimes?
  • Do you feel cultural differences get in the way of a successful negotiation?
  • Looking for tips on how to improve your negotiation style and techniques?

Then this is the article for you!

Is Cultural Awareness Necessary?

Cross cultural negotiation is one of many specialized areas within the wider field of cross cultural communications. By taking cross cultural negotiation training, negotiators and sales personnel give themselves an advantage over competitors.

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Culture in Advertising

Culture in Advertising

"Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something"
Hans Magnus Enzensberger

Culture affects everything we do.

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