The Commisceo Global Blog

Keeping you up to date with all the news, articles, tools, opinions and press relating to the world of cultural understanding, in and out of business.

Where Will UK-based Businesses Go post-Brexit?

Where Will UK-based Businesses Go post-Brexit?

Will we see a business brain drain?

Britain’s impending exit from the EU has rallied a host of cries from its European brethren, encouraging businesses to continue accessing European skills and resources by relocating elsewhere.

These rallying calls have been heard.  Whilst some UK based internationals wait to see the EU exit deal, others are charging ahead with the steam and energy of a power boosted intercity train; reviewing both the landscape and their options, should they choose to exit.  

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Cultural Differences and Export Marketing

Cultural Differences and Export Marketing

Weak Pound Signals Export Opportunities

If one thing is certain in this time of post-Brexit uncertainty, it’s that the Great British Pound is down the pan and looks like it might stay there for a while.

Although this isn’t great news if you’re taking your family of 4 on holiday abroad, it is great news if you have something to sell overseas. With the Pound so weak, now is the time to try and entice foreign customers through export.

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Guanxi: The Chinese Cultural Concept

Guanxi: The Chinese Cultural Concept

"Guanxi" (pronounced (gwan-shee) is one of the most powerful forces in Chinese culture. Though the direct translation of "guanxi" is "relationships", the concept as it is used and applied in Chinese culture is much richer and encompassing.

"Guanxi" does express the relationship of one person to another, or one party to another. However, more importantly the term also expresses an obligation of one party to another, built over time by the reciprocation of social exchanges and favours. If one has "guanxi" with another, one will be quick to do a favour, act on another’s behalf and depending on the depth of the relationship, do anything necessary for the other party. By establishing this type of relationship with someone, the other party is implicitly agreeing also to be available to reciprocate when the need arises. In such a way "guanxi" can be considered as a type of currency that can be saved and spent between the two parties. Like money, it is a resource that can also be also be exhausted, so one must be sensitive not to overextend the "guanxi" that has been established.

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Cross Cultural Solutions for Exporters

Cross Cultural Solutions for Exporters

Globalisation, internationalization and trans-border trade are all terms that have been coined over the past decade(s) to reflect the reality of international trade.

Although international trade has long been in operation, the scale, frequency and speed at which it is conducted today is incomparable.

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Cross Cultural Marketing Blunders

Cross Cultural Marketing Blunders

Although cruel, cross cultural marketing mistakes are a humorous means of understanding the impact poor cultural awareness or translations can have on a product or company when selling abroad.

Below we have provided a few classic cross cultural marketing blunders for your enjoyment. For more examples, please visit the 3 links at the end of the page.
 
1. Locum is a Swedish company. As most companies do at Christmas they sent out Christmas cards to customers. In 1991 they decided to give their logo a little holiday spirit by replacing the "o" in Locum with a heart. You can see the result..

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