“There’s no food for a lazy man”; a common saying displayed all over Accra, and one heard too. In Ghana there are many proverbs to illustrate the values of Ghanaian people, and this one just stood out today (first day here!).
As the retail market continues to suffer under the crippling effects of the current financial crisis, retailers (especially in the UK) are turning to new strategies to expand their businesses - export and international sales through online commerce.
How many though have considered the impact of cultural differences on the chances of their success?
Different perspectives = different priorities. This is true of anything in life and especially in global business.
Want to improve your people skills? Need to train staff in communication skills? Looking to overcome barriers to communication at work? Dealing with cultural diversity? If the answer is yes to any of these then why not download our free guide to cultural awareness?
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