Did you know Ramadan changes every year? It is not always on the same date like Christmas or New Year. That is because the Islamic calendar is lunar. Whenever Ramadan starts millions of working men and women from Morocco to Saudi Arabia to Indonesia will be fasting from dawn till dusk as of next week. Life changes for 30 days inevitably having an impact on business.
“There’s no food for a lazy man”; a common saying displayed all over Accra, and one heard too. In Ghana there are many proverbs to illustrate the values of Ghanaian people, and this one just stood out today (first day here!).
As the retail market continues to suffer under the crippling effects of the current financial crisis, retailers (especially in the UK) are turning to new strategies to expand their businesses - export and international sales through online commerce.
How many though have considered the impact of cultural differences on the chances of their success?
Different perspectives = different priorities. This is true of anything in life and especially in global business.
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