Business Etiquette in the Philippines

7 Etiquette Tips for Professionals Doing Business in the Philippines

Over the past 5 years, we have seen a huge increase in demand for Philippines cultural awareness training. More businesses are investing in the country, as well as more Filipinos working in the business process outsourcing (BPO) sector.

Due to this interaction with Filipinos, global professionals need help and support in navigating the culture, whether that be understanding the communication style, approach to management, or relationship building.

One aspect of working with Filipinos that is very important is etiquette and how you behave. Here are some key points around Filipino etiquette to keep in mind.

1. Relationship Building in Filipino Business Culture

Filipino business culture is rooted in personal relationships. Therefore, it is essential to take time to build rapport with your business associates. This involves making small talk, sharing stories, and finding common interests. ‘Cutting to the chase’ is the height of bad manners.

2. Politeness and Courtesy in the Filipino Workplace

Filipinos place a high value on politeness and courtesy, and this is reflected in their communication style as well. It is important to use polite, friendly language and to avoid confrontational or aggressive behaviour. As a result, you will find office etiquette in the Philippines very important.

3. How to Address People Respectfully in the Philippines

Filipinos are very respectful and formal when addressing people, especially those in positions of authority or older people. Until invited to do otherwise, address people using their title, such as “Sir” or “Ma’am,” followed by their last name. A common social custom is to use terms of endearment like “Tito” (uncle) or “Tita” (aunt) to show respect.

4. Hierarchy and Respect in Filipino Business Settings

Filipinos generally show deference to people in positions of power. Seniority, rank, and authority are important, and it is expected that those in positions of authority are not questioned. Protecting ‘face’ is essential and demands a solid understanding of the Filipino communication style.

5. Gift Giving Etiquette in the Philippines

Gifts are a common social custom in the Philippines and feature in the business setting as a way to build relationships. When giving gifts, it is important to choose items that are culturally appropriate and of good quality. Avoid giving gifts that are too expensive, as people usually try to reciprocate with gifts of equal value, which could possibly be excessive.

6. Business Dining Etiquette in the Philippines

Sharing meals is an important part of doing business in the Philippines, and it is common to conduct business over lunch or dinner. When dining, it is important to observe good table manners, such as waiting for the host to begin eating, using utensils correctly, and avoiding discussing inappropriate topics.

7. Time, Punctuality, and Flexibility in Filipino Culture

While punctuality is generally valued in the business culture, socially speaking, time is seen as something flexible. It is not uncommon for meetings to start later than scheduled. Deadlines may also be more elastic than you are used to. It is important to be patient and avoid showing frustration or impatience.