Do you work with or do business with Indians? Do you sometimes find it confusing? Well, believe us, you’re not the first or the last.
Working with Indians can be confusing for foreigners, mainly due to some acute cultural differences, and that’s why we do what we do as a business.
India cultural awareness training helps professionals working with Indians to better read situations. What’s important to always remember in any cross cultural business situation is that people are not trying to be confusing – what’s happening is that one side is usually not interpreting another’s actions or words correctly. This is what leads to challenges.
For foreigners working with Indians, it is critical not to make the mistake of stereotyping Indians as a result of these challenges. This leads to more problems.
What foreigners need to do is take a step back, reflect on their own behaviour and cultural preferences, and then try to understand the Indian point of view. This will lead to finding more common ground and overcoming challenges.
We’re going to be giving you our top tips on Indian business culture and specifically what foreigners need to be aware of when working with Indians in a professional setting. These are based on common experiences faced by, mainly North American and European, foreigners shared in India cultural awareness training.

Photo by IAEA Imagebank on Flickr (CC BY-SA 2.0)
If you don’t understand hierarchy in Indian culture, you’ll never understand Indians.
Hierarchy impacts everything from behaviour to decision making. It’s crucial foreigners appreciate how respect and deference are shown to superiors and how they control the flow of information.
Indians try to please people when they communicate.
As a result, they have a tendency to say what they think will please someone, even if it conflicts with the truth. On top of this, losing face is a serious no-no in Indian culture, which means that people will say ‘yes’ to try to save face. This is important to remember if negotiating in India.
Indians have a reputation among some foreigners for sticking to their roles and not showing initiative when needed.
Well, this is a stereotype of Indians based on a misunderstanding. In India, doing something outside of your role/job/project description is not doing your job – it’s the opposite.
Indians tend to get very close to people they work with very quickly.
Asking someone the first time you meet them what their qualifications are, salary is, and how many kids they’ve had is normal in India – they are not prying. Indians want to like and trust the people they work with, so investing time in building relationships is essential.
Indians are not as time-sensitive as in some other cultures.
This should not be confused with tardiness or a lax attitude; again, that would be lazy stereotyping. What you need to appreciate is that, in the Indian mind, time is a flexible concept. Things happen when they should happen.
Indians will do anything to avoid conflict, even in private.
As a result, their communication style can be very indirect and relies on listeners reading between the lines. Some foreigners rely too much on what is said and miss clues when Indians are trying to give negative opinions or share sensitive information.
From the start, foreigners need to understand that in Indian management culture, the meeting is not a place for open and frank discussion.
This risks conflict, which risks losing face. Meetings are more about giving information to subordinates or sensitively testing out ideas. Foreigners need to address tricky topics before a meeting, during intervals, or at another time.
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Would you like to learn more about Indian business culture and get more in-depth information about working with Indians? Then sign-up for our India Online Cultural Awareness Course which is jam-packed full of fantastic insights into the people, culture and communication style.