With the march of globalisation and internationalisation growing louder and stronger, few successful businesses can now escape the need to work across cultures.
Even if businesses or organizations are not working abroad or with foreign entities, it would be a challenge to identify any that have a monocultural workforce. With this move towards a cross cultural business environment comes a need for people to be aware of how culture impacts the workplace.
Unfortunately, as many quickly discover, the rest of the world does not do things “like us”. Cultural differences impact everything from mergers & acquisitions to marketing to leadership and management. In short, no corner of any business escapes.
It is within this context that the idea of leadership is being challenged. Our “Western” conceptualisation of who a leader is, what they do, and how they do it is not shared the world over.
Today’s leaders need to be adept at leading and managing people of different cultures; they need to listen to the ‘voices of the people’ as well as understand what those voices may actually be telling them.
This, in essence, is the crux of the challenge; when people perceive the world, communicate, and view their leaders in different ways, the leader’s ears may be ringing with misunderstood messages.
The leader will come across cultural issues in many different guises.
By way of illustrating the challenges of cross cultural leadership, and for the sake of brevity, this article will examine two interdependent issues: 1. the role of a leader and 2. communication.
When thinking through the role of a leader, one can not escape the concept of hierarchy.
Based on academic paradigms, we can generalise that all cultures fall somewhere on a scale of hierarchical vs. egalitarian. Where a culture falls will impact their perception of a leader, their role and how they deem it appropriate to interact with them.
For example:
With these points in mind, can you spot issues leaders may encounter?
The US management style is, on the whole, egalitarian in its work approach, and a leader interacts with subordinates, asks for feedback, hands out tasks of importance with basic guidance, and expects everyone to pull their weight without the need to watch over them. However, this may not always be effective.
What if this approach is taken with hierarchical cultures (for example, South East Asian, Arab, Polish)? Their leadership may actually be brought into question.
Rather then being seen as an effective, driven and focused leader they would come across as weak and lacking the knowledge to assume the title of “boss” (Why are they asking for feedback? Do they not know how things are going? Are they trying to shift blame on me? Why are they are asking me to do this job? Is that not their role?). Hierarchical cultures expect to be clearly guided.
The same process would work vice-versa in that egalitarian cultures would see a dominant leader as inaccessible, power hungry, and unappreciative of others’ efforts.

Learning to manage cross cultural conflict in teams is an essential part of leadership.
Photo by jose aljovin on Unsplash
This relates to the manner in which people communicate and interact with one another. We can scale cultures according to their willingness to be ‘direct’ or ‘indirect’ in the manner in which they communicate.
Those in the direct camp (Germans, Americans, Scandinavians) tell it how it is and are not overly concerned with sentiment. Why say anything else but the truth?
Those in the indirect camp (Arab, Indian, British) would find such a style rude and inconsiderate as it puts people in embarrassing situations. The latter is concerned with face, honour, and harmony in personal relationships.
Again, the reader will identify immediate issues. How does one get negative feedback from colleagues who prefer the indirect communication style?
Furthermore, what if they also come from a more hierarchical culture? How can the leader give feedback without causing hurt or embarrassment? How can a leader sum up an organization’s goals in a manner that appeals across cultures? How do they motivate?
These issues ultimately test the leader’s agility to temper the way they communicate to get the best out of a range of people. The ability to do this is not difficult, but rather it is the need to, at first, appreciate that such differences exist.
Essentially, the leader must learn to really communicate with people at different levels and be sufficiently intuitive to pick up on the signals in order for them to impact others and therefore the running of the organization.
These two very brief examples are literally the tip of the cultural iceberg.
They should act as a stimulus to the reader who deals with different cultures to explore the issue further and to examine how such knowledge can help them improve both on a personal and organizational level. Businesses need culturally intelligent leaders.
Technical competence and organizational experience are inadequate as the sole criteria. We need people who have an attitude of openness to others’ values and practices as well as the willingness to experiment with different ways and means.
When the leader broadens their horizons, it produces solidarity, encourages productivity, stimulates innovation, and pushes an organization forward.
Organizations developing leaders for international roles can explore our cross cultural training for leadership, designed around the realities of leading people and businesses across cultures.
Photo by Brooke Lark on Unsplash
Leading global virtual teams takes more than management skills or international experience.
When teams work across cultures, time zones, and digital environments, leadership effectiveness depends on the ability to interpret behaviour accurately, build connection at a distance, and create inclusive conditions for trust and belonging. That’s why cultural intelligence matters.