A common question foreigners ask during Middle East cultural awareness training is, “Why do the men wear the headdress?”
Great question! So let’s discover more about the reasons behind it.
The traditional Arab headdress or headgear, worn by men of all ages at all levels of society, is most common in the Gulf region, i.e. Saudi Arabia, UAE, Bahrain and Kuwait, although it is also widely worn by Arabs in other parts of the Middle East, such as in Palestine and Syria.
The rectangular cloth, which is made from cotton, is commonly referred to as the ghutra or kufiyah/keffiyeh.
The cord that holds it in place to stop it blowing about in the wind or falling off is known as the iqal.
The light colour of the headgear helps to reflect the heat of the sun and cool the body, while the cover it gives to the neck and face helps to prevent sunburn.
During cooler temperatures, heavier headdresses can fulfil the reverse function and keep the body warm. As such, in the prevailing desert climates of the Middle East, this piece of clothing is essential to protecting people from the sun, sandstorms, and the dramatic drop in temperature overnight.

When encountering a sandstorm, what better way to protect the head and face than the ghutra? As with all cultures, our clothing is heavily shaped by the environments we live in.
Photo taken by Kathleen in Wadi Rum (Jordan) – Flickr (CC BY 2.0)
However, the headdress doesn’t just serve a practical purpose.
It’s also an important part of Middle Eastern culture and Arab identity, which helps to connect men to the traditions and customs of their native country.
For example, in Saudi Arabia and the UAE, the headdress is typically worn with a long white shirt that reaches the ankle, known as a thobe, or dishdasha / kandoora.
Together, the thobe, ghutra, and iqal make up the national dress.
Most Saudis and Emiratis wear their national dress with pride. The thobe is typically well-ironed and clean when donned. With the concept of ‘honour’ playing a key role in Middle Eastern culture, wearing a thobe with even the smallest stain would impact the reputation of the wearer.

In Saudi Arabia, wearing the ghutra is a must! It’s worn by almost all men, each with their individual little tweaks.
Photo by ITU Pictures on Flickr (CC BY 2.0)
The ghutra and thobe are also an important part of Islamic culture as they enable the wearer to dress modestly.
In Islam, it’s not only women who are required to dress modestly, but men are also required to adhere to a dress code and cover all part of the body between the waist and the knees.
Wearing a loose-fitting thobe ensures men are properly covered and modest in their attire. It also ensures that they are suitably dressed for the Islamic prayer, which is read five times per day.

Even in highly modernized countries such as Dubai in the UAE, the headdress is still worn by the vast majority of locals, which can be a bit of a culture shock for those relocating to the country.
Photo by mostafa meraji on Unsplash
It’s believed that the ghutra has traditionally always been plain white, as there are no accounts, photos, or pictures to suggest otherwise. The red and white checked headdress seems to be a recent cultural innovation, although this is debated by some.
Due to the diversity of Middle Eastern countries and differences in the cultures and ethnicities of people living in the region, you will see a vast array of headdresses and clothing.
However, despite these differences, all pieces of clothing serve a practical purpose relating to the environment, whilst also adhering to the Islamic religious requirements.
If you are relocating to the Middle East (in particular Saudi Arabia, Kuwait, Qatar or the UAE), then be aware that locals are very proud of their national dress.
Wearing it as a joke, or laughing as you put it on, would be perceived very negatively and damage your reputation.
Likewise, wearing stained or creased thobes or ghutras would also be perceived negatively, as this would be considered disrespectful. If you choose to wear any parts of the national dress, then do so with respect and ensure it’s worn properly.
Do you know what one of the other common questions about the Middle East we get asked? “Why is the Middle East called the Middle East?”
Although clothing such as the ghutra and thobe may appear traditional, they remain a visible and respected part of modern life across the Arab and Gulf states.
For professionals relocating to or working with partners in the region, understanding local customs, communication styles, and workplace expectations is essential.
You can learn more in our country guides:
Main image by World Economic Forum on Flickr (CC BY-NC-SA 2.0) Copyright World Economic Forum (www.weforum.org) swiss-image.ch/Photo by Remy Steinegger
Understanding the meaning behind traditional clothing such as the ghutra, keffiyeh, and thobe offers valuable insight into the history, environment, and cultural values of the Middle East. For professionals working with colleagues, partners, or clients in the region, this cultural awareness can help build stronger relationships and avoid misunderstandings.
Our Middle East Cultural Awareness Training Course explores the values, communication styles, business etiquette, and social customs that shape professional life across the region.