Every culture has its approach to conflict.

In this blog, we’ll be exploring Iranian culture and how the people approach conflict, communication and resolution.

Having received great feedback on my blog about the place of "tarof" in Persian culture, a few people have requested a brief guide to doing business in Iran for companies making the journey over.

So here goes....

Despite continued political tensions with Iran, the demand for Iran cultural awareness training continues.

As a senior Iran cultural awareness trainer, I spend a lot of time helping businesses understand the nuances of Persian culture.