Supporting Ubisoft with Middle East Cross Cultural Training
As part of its strategic expansion into the Middle East and Gulf region, Ubisoft partnered with Commisceo Global to boost their team’s performance through cultural intelligence. Through a tailored cross cultural training program, Ubisoft stakeholders gained practical insights into Gulf business culture, communication styles, and selling into the region.
Training Background
Ubisoft is a renowned French multinational video game developer and publisher, headquartered in Montreuil, France. Famous for blockbuster franchises like Assassin’s Creed, Prince of Persia, and Raving Rabbids, the company is a global leader in interactive entertainment.
The Training Challenge
As part of its strategic growth plans, a team within Ubisoft set its sights on expanding in countries such as Jordan, Saudi Arabia, and the UAE. To succeed, they needed expert guidance on how to navigate Middle Eastern business culture and build meaningful commercial relationships.
The solution
Commisceo designed and delivered
a tailored cultural awareness workshop
Navigate Local Business Culture with Confidence
The training gave Ubisoft a practical understanding of Gulf business culture, helping the team adjust their style to fit local ways of working.
Build Trust and Relationships More Quickly
Participants learned how to build trust with Gulf counterparts by understanding local values, communication styles, and relationship dynamics.
Negotiate Successfully Across Cultural Expectations
The course equipped Ubisoft with cultural insights into Gulf negotiation styles, enabling more effective and fruitful business discussions.
Dedicating more on-the-ground presence
Focusing on building commercial trust
The Results
Ubisoft implemented strategic shifts in their regional approach.
Following the training, the team made strategic adjustments to their regional approach. This included increasing their on-the-ground presence and prioritizing relationship building within the right circles of influence. These actions aligned closely with the local business culture and Gulf commercial practices.
Testimonial
What did the client say?
“100% what we needed. I am hoping this session will highlight potential challenges and how we need to approach things differently.”
G. Whipp
Regional Head of Sales