Experts in Country-Specific Cultural Awareness Training

Experts in Country-Specific Cultural Awareness Training

Looking for cultural insights into a particular country? We have been designing and delivery cross-cultural courses for +10 years - flexible, tailored, quality global training whether SME or FTSE500.
  • Learn about Brazilian business protocol
  • Discover how to develop fruitful relationships
  • Accelerate your success through cultural awareness

Our Brazil cultural awareness course is perfect for anyone dealing with Brazilian or Brazilians, whether in the country itself or from a distance.

We help all walks of business-life get to grips with the way Brazilians like to do things.

  • Exporters & importers looking for business deals in Brazil
  • Businesses needing help with multi-cultural team building
  • Professionals moving to Brazil for work
  • Managers with Brazilian staff

No matter who, where or why, we help all our clients gain a critical understanding of the cultural landscape they will find themselves in an how best to carry themselves.

All courses are tailored if need be to the specific requirements of the learner(s). For example someone going into Brazil to sell a product is going to want to know how to build relationships, pitch, negotiate and close sales; a professional business trainer on the other hand will want to know more about learning styles. communication, proxemics and feedback.

Looking for training on Brazil - look no further! We are what you need!

Delivering world-class cultural training on Brazil for more than 10 years

Case Study - Understanding the Market We were approached by a business in the UK involved in the renewables technology sector who had identified Brazil as a prime market. However the company had next to no experience in the country. They wanted a professional training company to design a 2-day course for all their Directors and employees who would be working on the market; as well as understanding the culture, dos and donts, etc they also wanted a full overview of Brazil - to get an insider’s view of the economy, politics and of course the renewables market. The company is now in its 2nd year of selling goods and services into Brazil.

Insights into Brazilian culture: Course Content

What the contents of any given course are completely depends on who we are training.

Once we know a little about a client’s circumstances we offer solutions and suggestions not only about content and topics, but also in how we deliver the training and who delivers it.

Our courses offer you the benefits of a bespoke, tailored training combined with robust, well-researched content.

Examples of areas we can cover include:

» Cultural awareness & Brazil

  • Cross cultural (mis)perceptions
  • Attitudes to foreigners
  • Social, business and working culture
  • Theoretical and practical cultural models


» Communicating with Brazilians

  • Beliefs, values, ethics, customs and national characters
  • Building relationships
  • Communication – verbal and non-verbal
  • Social etiquette and protocol
  • Managing conflict

» Doing Business in Brazil

  • Language, translation and interpreters
  • Business in Brazil – features, traditions, ethics
  • Etiquette and cultural flash points
  • Comparative analysis of business practices
  • Using intermediaries
  • Business entertaining
  • Sales & negotiations
  • Management practices


These topics are typical of those covered in a course looking at Brazilian culture - if there is anything in particular you wanted to cover, this won't be an issue.

Flexible Training Delivery

All our training courses can be delivered in a number of ways:

  • face-to-face
  • e-Learning
  • self-study guides
  • simulations & games
  • mentoring & coaching


Which format a course will take depends on the client - we are open to any way of training as long as it is effective - this may be traditional face-to-face training in a classroom style environment, a webinar or even a hands-on coaching session.

As well as flexibility in how we deliver the training, we can also deliver our courses in any international location.

First-class Cultural Trainers

All Commisceo trainers are hand picked for their expertise in four key areas:

  • Deep knowledge of intercultural studies
  • First-hand knowledge of a country/culture
  • Experience in industry
  • Inspiring training style

First and foremost, our trainers are passionate about intercultural communication and have a deep, academic knowledge of the subject Secondly, in order to be able to teach people about a country or culture we believe it is necessary to have lived and worked there, not just to have visited.
Thirdly, a trainer has to bring practical business know-how to the table such as management, marketing, sales or HR which can only come from work experience.
Lastly, we demand trainers that inspire and who can create fun, interactive learning environments.

The trainer you received will be the one best suited for you.

For example, if we are coaching a family moving to Rio then our trainer would be someone who has been through the move themselves and can give first-hand insight. Similarly if a manager needs coaching on how to remotely manage manufacturing staff in Brazil, their coach would be someone who has been there and done it.

Eye-opening Training Style

We want people who attend our courses to leave with their eyes wide open. We don't believe we can do this unless our training courses engage - this can only come when learning is  relevant, fun and enriching.

  • We guarantee relevance through a thorough needs analysis.
  • We keep it fun by making it all about interactivity & self-exploration.

Our trainers are at the forefront of training and coaching developments and are constantly introducing and using new methods and techniques.

Whether you want a traditional group training course or an elaborate fantasy role-play, we deliver.

Case Study - Prim & Proper Politics A team representing the government of a European country were travelling to Brazil as part of a review into health service issues. As part of the trip the politicians would be meeting high profile counterparts as well as VIPs, health officials and other stakeholders. Prior to the visit the team wanted a course that would help them understand Brazilian culture with an emphasis on proper protocol for them meeting officials, etc.As well as a face-to-face course, we also authored a cultural guide for the politicians with bite size tips on protocol, etiquette and Portuguese language phrases.

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