With talk of a mega trade deal between The USA and The UK, British business is gearing up for a potential export rush across The Atlantic.
To help prepare British exporters for future opportunities, The Institute of Export and Open to Export recently hosted a webinar to which Commisceo Global were invited to speak.
The webinar is available below to watch in full or you can skip to the cultural stuff at 1:52.
Along with guest speakers Export Access, who discussed the regulatory requirements of exporting to America, and Paxman Scalp Cooling, who explained their exporting journey, Commisceo delivered a presentation on USA and UK business culture.
In particular. we looked at the main cultural differences commonly confronted by British businesses when doing business in The USA.
Senior intercultural trainer, Neil Payne, started with an overview of the huge diversity that makes America so complex.
After looking at differences at State, regional and political levels he then moved onto his top 10 tips on doing business in The USA, covering a range of topics from how to communicate, win deals and market yourself or your company.
The webinar was originally published on the Open to Export under Beyond the EU: USA
If you're a business looking to export to either the UK or the USA, then we have a comprehensive range of elearning cultural training programmes and practical resources, such as Country and Culture Guides to help you maximise the success of your export objectives:
If you'd prefer live intercultural webinar training, tailored to meet the specific needs of your group and delivered via one of our business and culture specialists, then contact our cross cultural training team to discuss your needs further.
Cross Cultural Blogs
For more blogs relating to American business culture, see below: