How do you sell to different cultures? How does culture influence sales?

If you sell internationally then the answers to these questions could be worth a lot in bonuses!

India, despite years of efforts by PM Narendra Modi to implement changes to the contrary, remains one of the toughest places on the planet to do business.

A highly-advanced nation in many respects, with an educated English-speaking population, a wealthy middle-class, advances in technology and an international business outlook, many from the outside approach India as easy pickings.

What's your approach to negotiations?

Have your cake and eat it? Or are you happy if everyone gets a slice?

The UK's innovation agency has just released a report highlighting what investors are looking for in potential investment targets.

‘Scaling up: the investor perspective' is the result of research commissioned by Innovate UK which was overseen and published by the market research company, Ebiquity.

Do you want to sell your products or services internationally?

Global sales are important for businesses looking to expand their client base, increase revenues or attract investment.

With a ‘no deal’ Brexit looming, the need to trade outside of Europe is becoming a reality for many British businesses.

In fact, just this week, Japanese Prime Minister, Shinzō Abe told Britain we’d be welcome to join the Pacific Free Trade Pact (TPP) following our European exit if we’re unable to leave with a deal intact.

Travelling to Italy for work or business?

Want to make a good impression?

Saudi Arabia is on a mission.

Their ambitious 2030 Vision seeks to create an economy for the future based around trade and tourism.

Are you planning on doing business in the Nordic region? Maybe you already do? Want to learn more about the business culture? Then this blog is for you!

When working in a foreign culture it's essential to understand a bit about the people and how they like to do business.

 With talk of a mega trade deal between The USA and The UK, British business is gearing up for a potential export rush across The Atlantic.

To help prepare British exporters for future opportunities, The Institute of Export and Open to Export recently hosted a webinar to which Commisceo Global was invited to speak.

Over the past 15 years a continuous theme, which has never ceased to amaze us, has been the way in which businesses significantly underestimate the impact of cultural differences.

It typically takes something to go wrong before stakeholders take notice.

Are you involved in negotiations with people from other countries and cultures?

Do you sometimes get confused with the negotiation process?

Cultural differences have a long and rich history of ruining marketing campaigns!

Although a little cruel, cross cultural marketing fails are a humorous means of understanding the impact poor cultural awareness can have when selling or working abroad.

:: As of this week Brexit negotiations have officially commenced.

:: The UK will be leaving the EU within the next few years.

For some, globalization is dangerous for cultural diversity. The fear of cultural dilution and being imposed upon by a foreign, sometimes corporate, culture drives many people to deduce that the global economy is doing us more harm than good. 

However, new research coming from academics in Morocco and Canada suggests that globalization is certainly not killing our cultures. 

As Brexit negotiations commence, HR teams have an invaluable role to play in helping the businesses within which they work to positively navigate the challenges presented by our EU withdrawal.

For most international companies, Brexit makes it necessary to revise long term business strategies – with changes being far greater for companies closely connected to the EU.

How does culture impact the world of advertising?

Well, as with any sector, it's definetly not immune to it.