“By failing to prepare, you are preparing to fail.”

This quote, attributed to Benjamin Franklin, is particularly relevant when thinking about cross-cultural and international sales.

Do cultural differences matter in sales?

Well, if you’re looking for the answer to this question, then chances are you already know. It's a yes!

How do you sell to different cultures? How does culture influence sales?

If you sell internationally then the answers to these questions could be worth a lot in bonuses!

Do you want to sell your products or services internationally?

Global sales are important for businesses looking to expand their client base, increase revenues or attract investment.

Do you want some advice on giving presentations abroad or to multicultural audiences?

Then you are in exactly the right place!