With the second largest economy in the world, China has truly global interests.

As a result, more and more professionals are doing business with the Chinese.

How do you sell to different cultures? How does culture influence sales?

If you sell internationally then the answers to these questions could be worth a lot in bonuses!

'Culturally aware' professionals have a distinct advantage over their peers.

International businesses increasingly cite Cultural Competence as a core requirement during the recruitment process.

Understanding how to market yourself across the globe means big bucks for today’s big businesses.

Learning how to present yourself positively and to place yourself strategically within a target country often means the difference between success and failure.

‘Intercultural Competence’ is a term often used within the diversity, inclusion and cultural training fields.

What does it actually mean? Is there is an agreed definition?

Ignorance Is No Excuse and Can Land You in Jail

In light of the story of the British woman jailed for smuggling painkillers into Egypt, Punter Southall Health & Protection have warned companies sending personnel abroad that it is their "duty of care to ensure employees understand the legislation and cultural differences of that country."

As cross-cultural training specialists, we sometimes come across resistance from delegates who have been obligated to attend a cultural awareness session by their boss, HR or the Learning and Development department.

Resistance may stem from many factors, not least of which may be that the benefits and background to the training course have not been fully communicated.

Do you want to sell your products or services internationally?

Global sales are important for businesses looking to expand their client base, increase revenues or attract investment.

Expectations are that Asia will overtake the US as the largest global consumer market in the next couple of decades.

The Asian Development Bank reported in 2020, that growth prospects for Asia are continuing to strengthen with expected increases of 7.2% for 2021. 

Following on from our blog on becoming a trainer, we are very lucky to be able to pick the brains of an experienced cross-cultural trainer with solid experience in the intercultural field.

Joyce Jenkins, President of SIETAR UK, offers her insights and advice to three questions about getting started as a trainer or a professional in the cross-cultural training field.

As an international cross-cultural training company, one of the most frequently asked questions we receive is how individuals can become intercultural trainers.

Unlike with many other professions, there is no simple answer.

Intercultural training has become of increasing importance in the past 10 years.

Companies and organizations that are working on the international stage are starting to realise that working in or with foreign countries is not like working at home.