“By failing to prepare, you are preparing to fail.”

This quote, attributed to Benjamin Franklin, is particularly relevant when thinking about cross-cultural and international sales.

Do cultural differences matter in sales?

Well, if you’re looking for the answer to this question, then chances are you already know. It's a yes!

The UK's innovation agency has just released a report highlighting what investors are looking for in potential investment targets.

‘Scaling up: the investor perspective' is the result of research commissioned by Innovate UK which was overseen and published by the market research company, Ebiquity.