The Blog for Culture Vultures

Be warned! Saudi Arabia is a confusing and contradictory place at the moment.

If you’re involved in doing business in Saudi Arabia, then you need to be aware of some of the current changes taking place at a cultural level.

Work with Iranians or doing business in Iran?

Learning about another culture is much more than learning about dos and donts; it’s about understanding their values and their mindset.

If you’re travelling to the Middle East on business, and want to make a good impression, then it’s important you understand behaviours which are considered rude – or even taboo.

The Middle East is a large region, made up of many different countries – and hence cultures.

Imagine that you’re presented with an unfamiliar board game and told to play it.

Unfortunately, you don’t understand the rules and irritate the other players by making mistakes and getting things wrong.

Are you new to doing business with the Middle East? Understanding the local culture is critical if you want to succeed.

In order to truly understand the locals, then you need to understand Islam and its influence on, not only the culture, but how business gets done.

When it comes to cultural sensitivity training, it’s a little misleading to think of Middle Eastern culture as something homogenous. 

Why?  Because the Middle East is a melting pot of ethnicities, languages and religions.  These elements all fuse together to give us a rich cultural tapestry.

Despite a history of limiting the visibility of women, the application of harsh gender laws have instead made them the most visible part of the Saudi identity.

As such, when many Westerners think of Saudi Arabia, niqab clad women without any rights, are one of the first images that come to mind.

Did you hear about the supermodel, the airport lounge and the cultural faux pas that caused uproar in Saudi Arabia and the UAE?

No? Well this is a great little example of culture gone wrong!

A common question foreigners moving to or working in the Middle East ask at cultural awareness training sessions is, "Why do the men wear the head-dress?"

Great question! So let's discover more about the reasons behind it.

Providing relocation training for expats moving to the Middle East means that we get to hear a great deal about people’s experiences in their new home country.

Although moving to the Middle East can be an incredibly positive experience, it goes without saying that adapting to new cultures and ways of doing things can be a challenge.

Saudi Arabia is on a mission to diversify its economy and reduce its reliance on oil revenue.

As part of this, they are looking to become a global tourist destination – something that their UAE neighbours, particularly, Dubai, have accomplished to great effect.

For new expats relocating to the UAE, it’s fair to say that the transformation that takes place during the month of Ramadan can present quite a cultural shock to those who don’t understand it.

Whether you’re in the more conservative area of Sharjah, or, in the more liberal Dubai, Ramadan generally plays out in the same way and the same traditions and practices are observed.

Saudi Arabia is on a mission.

Their ambitious 2030 Vision seeks to create an economy for the future based around trade and tourism.

Many expatriates relocating to Saudi Arabia are usually surprised to find that the date in Saudi Arabia is over 500 years behind that of dates in the West.

As we leave 2018 behind and enter 2019, it’s only 1440 in Saud Arabia.

As with any people, the Arabs look to the past for their sense of identity.

Arab history is tied to tribalism and the nomadic life of the desert. Although in most places the nomadic lifestyle has all but disappeared, the influence of the desert and especially the importance of tribal identity are still prominent today.

For those of us working in multicultural environments, it’s fair to say that our colleagues may ocassionally observe traditions which we aren’t familiar with. Ramadan is one such occasion.

In the same way that non Muslims may avoid asking questions for fear of intrusion, Muslims may equally avoid going into too much detail about Ramadan for fear of their colleagues not being interested.

For many Western cultures, witches are an innocuous subject.

Long gone are the days where innocent women were dragged from their homes to be burned at the stake.

Do you work with or travel to Muslim majority countries? Do you know Ramadan is a matter of weeks away?

For 30 days’ life gets flipped upside down for most Muslims – this impacts business.

Some recent news coverage focusing on Theresa May not wearing a headscarf on her business trip to Saudi Arabia has caused some major confusion over etiquette and protocol in the Kingdom.

Certain news outlets and media seemed to use terminology that suggested that the British PM May somehow 'refused' the idea of covering her hair.

Intercultural Awareness

Intercultural awareness training is sometimes perceived as a luxury within the business world. Many who feel this way are also proponents of the misconception that because the "world is getting smaller" our differences are becoming less obvious and less of a problem. This is in fact false. As we get closer, our differences become more acute and more of a problem thus further driving the need for intercultural awareness training.

Companies are now tuning into the fact that in order to get ahead in today's global economy, cultural awareness is critical. It is no longer a luxury but a necessity. The right intercultural awareness training briefing can offer a company real benefits, namely a competitive advantage and a greater long term gain.