Despite a history of limiting the visibility of women, the application of harsh gender laws have instead made them the most visible part of the Saudi identity.

As such, when many Westerners think of Saudi Arabia, niqab clad women without any rights, are one of the first images that come to mind.

Saudi Arabia is on a mission to diversify its economy and reduce its reliance on oil revenue.

As part of this, they are looking to become a global tourist destination – something that their UAE neighbours, particularly, Dubai, have accomplished to great effect.

For those of you interested in the Saudi people and culture, Google Search Engine data is a great starting point.

By looking at what people in Saudi Arabia are searching for online, you can establish a good understanding of what’s important to the Saudi people and, from this, draw inferences about the culture and life in Saudi Arabia.

Saudi Arabia is on a mission.

Their ambitious 2030 Vision seeks to create an economy for the future based around trade and tourism.

Saudi Arabia has become an almost permanent fixture in Western news.

With the murder of Jamal Khashoggi and the continued carnage in Yemen which threatens to spiral into the worst global famine this generation, the spotlight placed on Saudi Arabia has been almost completely negative.