Every culture has its approach to conflict.

In this blog, we’ll be exploring Iranian culture and how the people approach conflict, communication and resolution.

Work with Iranians or doing business in Iran?

Learning about another culture is much more than learning about dos and donts; it’s about understanding their values and their mindset.

Once again, tensions between America and Iran are high; inspiring the usual flurry of media accounts keen to elaborate on the cultural and political differences between the two countries.

While, in the West, we depict the USA as ‘free’ and democratic, Iran, is typically reported as oppressive, authoritarian and in the grips of ‘crazed’ mullahs.

President Trump’s recent speech outlining his stance on the Iran nuclear-deal has caused outrage among Iranians, not for his position on the deal and potential new sanctions, but for his knowledge of geography.

When referring to his decision to withdraw presidential certification for the Iranian-deal, Trump stated that Iran’s regime “harasses American ships and threatens freedom of navigation in the Arabian Gulf and in the Red Sea.”

Training business professionals prior to visiting Iran gives us an excellent insight into the misconceptions, stereotypes, fears and worries many foreigners hold.

We're going to share 10 of the most DEADLY!

It’s nearly a year since the restrictive sanctions imposed on Iran were lifted.

These sanctions were not only applied by the UN, EU and US but also included sanctions from third party countries.

Having received great feedback on my blog about the place of "tarof" in Persian culture, a few people have requested a brief guide to doing business in Iran for companies making the journey over.

So here goes....

Despite continued political tensions with Iran, the demand for Iran cultural awareness training continues.

As a senior Iran cultural awareness trainer, I spend a lot of time helping businesses understand the nuances of Persian culture. 

Did you know that Zoroastrianism is one the oldest religions in the world?

If you're looking for more facts and a quick intro to the religion of Zoroaster, then you're in the right place!