Working across cultures means adapting to differences.

Those unwilling, or unable to, usually find that things can get tough.

If you provide services or sell products, you’ll know how important a positive Customer Experience is.

Positive interactions and experiences retain customers and drive repeat business.

Let's look closer at a few examples of cultural awareness.

They come from the real-life experiences of our clients as well as more high-profile examples.

How do we become more culturally competent?

What steps can we take in order to work with people from other countries and cultures more effectively?

Need examples of cultural misunderstandings in business?

Well, we are going to share real-life examples of cultural misunderstandings from our cross-cultural training work.

Would you sacrifice one life to save many?

This is the question researchers posed to people around the world, gaining some fascinating insights into values, beliefs and cultural differences.

There is no better way to understand the impact of cultural differences upon business than to look at real-life examples.

No matter what business, sector or market you are in, if you deal with people from different cultures, then cultural difference is going to impact what you do somewhere, somehow.

“How would you explain your country's culture to someone who isn’t at all familiar with it?”

This was the question posed by OdinText to more than 15,500 people across the globe in the hope of finding some insights into cultural differences or similarities.

It’s nearly a year since the restrictive sanctions imposed on Iran were lifted.

These sanctions were not only applied by the UN, EU and US but also included sanctions from third party countries.

Cultures differ in the way we use our bodies to communicate.

Sometimes it is very obvious, many times very subtle.

Mention the ‘relocation industry’ as conversation fodder at a dinner party and your guests will probably panic that you’re planning to expose them really dry conversation pieces such as Cost of Living Allowances, Trailing Spouses, Expat Taxation, Bridging Allowances etc.

In actual fact, the relocation industry is an exciting one and not deserving of the stifled yawns that might otherwise be elicited when mentioned.

As part of an effort to help immigrants settle into life in Norway, cultural awareness courses have been made compulsory.

Watching some of the footage of the content in a short video piece on The Guardian website left me cringing - it really exposed a rather shallow approach to cultural understanding in many senses.

As bridge-builders, interculturalists have a lot of work to do.

I’m going to be honest with you. I have written this blog once already – I fully expressed my views and vented my frustrations as to the recent events in the UK. I am now taking all those words back and starting again.