The Blog for Culture Vultures

Satiate your inner Culture Vulture with regular news and posts about cultural awareness, doing business abroad, working in a multicultural environment, HR diversity and global mobility.

Western Cultures More Likely to Sacrifice Individuals Finds New Research


Would you sacrifice one life to save many?

This is the question researchers posed to people around the world, gaining some fascinating insights into values, beliefs and cultural differences.

The results found that culture plays an important role in how people from around the world perceive sacrifice and the moral dilemmas surrounding such choices.


Asian Cultures Less Likely to Sacrifice

The research, led by Edmond Awad from the University of Exeter's Business School and published in Proceedings of the National Academy of Science, found that those in more traditional communities, such as cultures in Asia, were less inclined to support sacrificing someone to save more lives.

“In particular, we document a strong association between low relational mobility (where people are more cautious about not alienating their current social partners) and the tendency to reject sacrifices for the greater good—which may be explained by the positive social signal sent by such a rejection.”

The research looked at how people around the world reacted to a new version of the famous ethical thought experiment, known as the "trolley dilemma".

culture sacrfice

As outlined in the picture above, people were tested using three scenarios.

  1. In the first scenario (the Switch), a trolley is about to kill five workers, but can be redirected to a different track, in which case it will kill one worker.
  2. In the second scenario (the Loop), the trolley can be redirected to a different track, where it will kill one worker whose body will stop the trolley before it can kill the five.
  3. In the third (the Footbridge), a large man can be pushed in front of the trolley. The large man will die, but his body will stop the trolley before it can kill the five workers on the track.


Cultural Differences Between East & West

According to the results, people from Western cultures such as Europe, Australia and the Americas were much more willing than those in Eastern cultures to switch the track, or to sacrifice the man, to save more lives

In Eastern countries, such as China, Japan and South Korea, there were far lower rates of people likely to support this 'morally questionable' view.

The research suggests that in traditional communities, where people may stay in close, small communities where it is hard to form new relationships, they don't want to alienate their current connections by suggesting they would sacrifice someone.

In western countries, however where it is easier to move on and find new social groups if someone disagrees with you, people may find it easier to voice, or think, such thoughts.


Values and Cultural Differences

Although not mentioned in the research the results also point to other cultural factors that could explain the differences.

For example, in Eastern cultures, where the group or collective takes precedence there would also be factors such as shame, loss of honour and face that people would take into account. Such traditional cultures also tend to be a lot more fatalistic, which again may taint people’s willingness to change or alter what they would perceive as destiny.

In Western countries, where individualism is highly valued, people may be much less concerned about what others think of them if they make such a decision. They would also believe they are more in control of the world around them and be much more willing to make decisions that could change the course of events.


Need to Understand Cultural Differences for Your Work?

The research is a great glimpse into our how our cultures shape our beliefs, preferences and choices.

It can be applied to everything within the workplace from approach to time, management styles, how we conduct meetings and many other areas.

If you would like to learn more about cultural differences and how they impact your work, then our online cultural competency course is a perfect place to start.

It takes less than 2 hours and is packed with a day's worth of content you can do at your own pace!

If you need to explore specific cultural challenges, then why not consider a live cultural training webinar with one of our cross cultural training experts?  Tailored to meet your unique needs, our webinars are the perfect way for you and your team to target culture specific workplace issues. Contact us for more details. 


Why are the British so Cold and Unfriendly?
What are Common Stereotypes About India?

Related Posts