If you want to succeed in the UAE, you need to understand the culture.

Without an appreciation of how the locals do things, foreigners can get things very wrong.

Want to make the best impression possible when you visit the UAE?

Then you need to learn a bit about the country, its people and how to behave!

For new expats relocating to the UAE, it’s fair to say that the transformation that takes place during the month of Ramadan can present quite a cultural shock to those who don’t understand it.

Whether you’re in the more conservative area of Sharjah, or, in the more liberal Dubai, Ramadan generally plays out in the same way and the same traditions and practices are observed.

Google Search Engine data provides a fantastic window into the cultures of different countries by giving us an insight into online searches.

By understanding what people within that country or culture are searching for, we can start to appreciate the topics and concerns that bind them together.