Culture Tips on Doing Business in Ireland

5 Cultural Faux Pas to Avoid When Doing Business in Ireland

Doing business in Ireland? Working with the Irish? Then it’s important you make a good impression.

An easy way to get you off to a good start is to avoid making any cultural faux pas and take an Irish culture awareness course or learn more about Irish business culture.

Although Ireland is a relaxed and welcoming country, as with anywhere else on earth, they have their own rules around what is acceptable, or not. Irish culture has its own values and therefore has taboos to match!

In this guide, we’re focusing on 5 cultural faux pas every foreign professional needs to be aware of before doing business in Ireland or with the Irish

Doing business in Ireland is often about building bridges through trust, conversation, and shared understanding.

Photo by Caterina Begliorgio on Unsplash

1: Understand Ireland’s Political Geography and Identity

A common mistake made by many a foreigner is to confuse the Irelands.

The Republic of Ireland is not part of the UK, and neither is the Republic of Ireland part of Northern Ireland.

The island of Ireland is composed of the Republic of Ireland (26 counties in total) and Northern Ireland (6 counties in total). The Republic of Ireland is part of the EU, and Northern Ireland is part of the UK, which is no longer a member of the EU.

Confusing your Irelands can quickly identify you as someone with little understanding of their country, history and culture.

2: Avoid Sensitive Topics: Religion, Politics, and National Identity

Starting in 1968 and lasting over three decades, ‘The Troubles’ was a period of great sectarian violence in Northern Ireland.

In a nutshell, this period was rooted in conflict between the minority Protestant Christian unionists (also known as loyalists), who were striving to remain part of the UK, and the majority Roman Catholics (also known as nationalists), who were striving to incorporate Northern Ireland into the Republic of Ireland.

Although with younger generations it’s changing, it’s really important that you avoid all talk of religion and nationalism when doing business in Ireland.

The Troubles have left a deep mark on the Irish, and many individuals were affected, often in profound ways.

The pub plays an important part in social & business life in Ireland.

Photo by Leonhard Niederwimmer on Unsplash

3: Know Irish Social Etiquette: Pub Culture and Business Relationships

A drink at the pub is a common way for the Irish to socialise after work.

As such, it’s important that you are aware of pub etiquette. Firstly, there’s a culture of ‘buying rounds’ amongst groups of people.

If you’re part of a group, then you should buy a drink for everyone in your group – not just for yourself. If you buy for yourself only and don’t offer to buy for others, you risk being seen as ‘tight’ or ‘stingy’.

Secondly, be aware that Irish people generally don’t drink themselves into oblivion. People use drinking as a way of enjoying each other’s company; they certainly don’t try to compete to be the person who can drink the most.

Manage your drink – have a good time, but don’t drink to the point at which you lose control. This won’t be viewed well.

4: Respect Equality: Avoid Arrogance in Irish Workplace Culture

Whether you’re in the business place, or out socially, Irish culture tends to be very egalitarian.

This means that people tend to treat each other equally and, in turn, expect to be treated equally.

In the business place, you’ll find that people are listened to regardless of their role or seniority. You’ll also find that in the Irish approach to management, managers are more likely to ask team members for their opinions.

With this in mind, it won’t go down well if you try to ‘pull rank’ on people or speak to them rudely because they are junior or serving you in some way.

Likewise, if you’re in a meeting and somebody junior or with little experience wants to contribute to a discussion, then it’s important to show them that their opinion is welcome.

Whether you’re speaking to the cleaning team or the CEO, you should give people equal respect.

5: Build Rapport: Friendliness and Small Talk in Irish Business Culture

Camaraderie is an important part of Irish culture.

As such, it’s important that you are friendly with people. If people smile at you, then smile back. If they say hello, then say hello back. If you fail to reciprocate, then you risk being viewed as arrogant or unfriendly.

In the workplace, be friendly with everyone, regardless of their role or rank. Clearly, this doesn’t mean that you have to start a conversation with everyone that you see, but you should at the very least greet people and smile.

As a show of camaraderie, when working in Ireland, you’ll soon become familiar with the expression, ‘What’s the craic?’ which equates to, ‘What’s happening/going down?’. It’s used to initiate small talk and warm-up conversation.

Small talk is important in Ireland, so during meetings, be prepared for small talk before diving into business.

Key Culture Takeaways for Doing Business in Ireland

So, in answer to the question, “What faux pas should I avoid in Ireland?”, you know now that…

1. It’s crucial to know the geography of the island of Ireland
2. It’s wise to avoid the topic of The Troubles
3. It’s good etiquette to buy a round of drinks
4. It’s important to avoid being too flashy
5. It’s essential to be smiley and friendly