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Ta'rof - Understanding Iranian Culture

Ta'rof - Understanding Iranian Culture

Things are heating up in Iran at the moment. We can tell. Why? Because as new markets open up we usually see this reflected in the countries we provide cultural awareness courses for; and you guessed it, the demand for Iran is big.

On occasion when the help needed by our clients is specific enough, I deliver some of our Iran cultural awareness courses. One topic that attendees always struggle with is the cultural concept that is known as ta’rof.

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