The Commisceo Global Blog

Keeping you up to date with all the news, articles, tools, opinions and press relating to the world of cultural understanding, in and out of business.

Hyatt Join the Battle for Cultural Diversity with New Marketing Campaign

Hyatt Join the Battle for Cultural Diversity with New Marketing Campaign

I recently penned some musings about the privitization of cultural diversity in a blog post; the central theme being that politics and politicians don't know how to handle the boiling hot potato that is multiculturalism. The result, I predict, will be the private sector championing cultural diversity and multiculturalism with the politicians glady handing responsibility over.

To summarise the blog, I believe the private sector see the failings of politicians to positively engage and counteract the harmful anti-difference agenda as bad for business.

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Cross Cultural Marketing Blunders

Cross Cultural Marketing Blunders

Although a little cruel, cross cultural marketing mistakes are a humorous means of understanding the impact poor cultural awareness can have when selling or working abroad.

Marketing is perhaps one of the trickiest elements to get right when taking your business or product into new and unchartered territories. Language, culture, local practices and many other factors heavily influence success or failure.

Many companies have learned the hard way that you have to think outside of your own cultural bubble when it comes to marketing abroad and be very much in tune with local means and ways.

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Culture in Advertising

Culture in Advertising

"Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something"
Hans Magnus Enzensberger

Culture affects everything we do.

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What French and German Movie Trailers Can Teach Us About Cultural Differences

What French and German Movie Trailers Can Teach Us About Cultural Differences

What can movie trailers teach us about cultural differences in advertising and marketing? A lot argues interculturalist, Désirée Gergen, in her blog for the Culture Vulture.

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Cross-Cultural and Multicultural Marketing - A New Approach to Marketing

Cross-Cultural and Multicultural Marketing - A New Approach to Marketing
A number of American marketing and advertising companies have come together to start a new organization that aims to encourage cross-cultural marketing: a sign of changing directions and prioritizations within the marketing world perhaps?
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