As the retail market continues to suffer under the crippling effects of the current financial crisis, retailers (especially in the UK) are turning to new strategies to expand their businesses - export and international sales through online commerce.

How many though have considered the impact of cultural differences on the chances of their success?

Have you ever thought about the link between culture and retail?

One of the first things I like to do when I go into a different country is go check out the local supermarket.