Blogs for Culture Vultures

Three-steps: Marketing to the Hispanic and Latino community

Three-steps: Marketing to the Hispanic and Latino community
Targeting the Hispanic and Latino community? Learn how language and cultural differences could impact a marketing campaign.

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88% of clinical professionals encounter non-English speaking patients

More than 88 percent of America clinical research, healthcare, and medical device industry professionals surveyed encounter non-English speaking patients and subjects on a regular basis. The November 2007 survey, which was conducted by Global Language Solutions (GLS), polled the firm's clients and industry contacts on the types of languages spoken by their patients or research subjects, as well as the one(s) used most often.

GLS, which specializes in translation and interpreting services for the medical devices, pharmaceutical, and healthcare industries, was not surprised to find Spanish as the non-English language most commonly cited by respondents; with 90 percent those surveyed who encounter non-English languages listing it as the most common. Other languages listed included French (37 percent), Chinese (25 percent), and Russian (20 percent).

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88% of clinical professionals encounter non-English speaking patients

More than 88 percent of America clinical research, healthcare, and medical device industry professionals surveyed encounter non-English speaking patients and subjects on a regular basis. The November 2007 survey, which was conducted by Global Language Solutions (GLS), polled the firm's clients and industry contacts on the types of languages spoken by their patients or research subjects, as well as the one(s) used most often.

GLS, which specializes in translation and interpreting services for the medical devices, pharmaceutical, and healthcare industries, was not surprised to find Spanish as the non-English language most commonly cited by respondents; with 90 percent those surveyed who encounter non-English languages listing it as the most common. Other languages listed included French (37 percent), Chinese (25 percent), and Russian (20 percent).

Read more> GLS 
Continue reading
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