If you were planning on taking your business to the Nigerian market, you might want to prepare your staff for a trip to the African continent, as Nigerian merchants apparently favour real-life conversations over business talk via email.

Different cultures prefer different ways of communication: according to online shopping and price comparison directory PriceCheck, Nigerians working in retail preferably handle their communication in face to face meetings, website HumanIPO says.

During these past four days in Accra, we have often been asked what we make of Ghana – the culture, people, food, etc.

It’s been an exciting and eye opening 4 days. Interestingly, one of the most surprising factors have been the traffic jams during rush hour and the extent to which these influence timeliness – we have experienced this ourselves on most days, so to avoid unnecessary frustrations, I have had to surrender to the traffic and simply go with the flow (and try not to inhale too many fumes!).

Based on my experiences of organising business meetings in Ghana, I am going to elaborate on business etiquette in general, with the hope to give a few more insights, explanations and tips for doing business in Ghana.

I have to specify that the insights which will be given below were collected from Ghanaians currently living and working in Ghana, as opposed to Ghanaians from the diaspora who have recently come back to open up businesses back home.