"Guanxi" (pronounced (jwan-see) is one of the most powerful forces in Chinese culture.

Though the direct translation of "guanxi" is "relationships", the concept as it is used and applied in Chinese culture is much richer and encompassing.

As part of the 2014 Export Week, Commisceo trainer Joyce Jenkins was invited to speak at UK Trade and Investment’s (UKTI) Women in Export event.

UKTI offers its services to UK based companies seeking to expand their business overseas, providing expert advice and practical support for exporting into foreign markets and understanding overseas business practices.

Their Master Class, held at Gatwick on the 13th of November, dealt with the challenges faced by women when exporting, with a particular focus on doing business in the Far East.

In addition to gaining a better understanding of the role UKTI can play in assisting companies in exporting, attendees heard from representatives of women-led businesses who had overcome barriers to trade in this region. Victoria Christian, Global Brand Ambassador for luxury goods producer Clive Christian, along with Claire Selby, Managing Director of educational materials producer Yellow House English Ltd., spoke about their respective experiences entering markets in the Far East.

Do you question how important culture is to our daily lives?

Well many do. In reality however culture is at play moulding the world around us every minute of every day; sometimes in ways we don't understand.

After decades of spitting, burping and littering, China seems to be ready for an Etiquette Revolution!

And how are they overthrowing behaviours that might be considered 'bad manners' elsewhere? With a touch of good ole fashioned British courtesies.

As many Chinese tourists only pay a brief visit to the city, local Boston companies are now getting training to increase their appeal to this important group of visitors (and revenue stream).

According to The BBC, many Chinese tourists travel to the United States for their holidays. The top three American cities they visit are New York, Los Angeles and Washington DC, but Boston isn’t far behind.

However, the Chinese often only visit this city to check out universities like Harvard and the MIT, resulting in very short visits that aren’t very beneficial for the local Boston businesses.

If Chinese visitors could stay longer, the boom to the local economy could be massive.

Jolin Zhou, who works for the Chinese tour operator Sunshine Travel in Boston, tells a story about a Chinese man and his teenage son who had come to Boston to look at universities. "One day he asked my co-worker, 'Can you recommend a meal, a good restaurant and bring me there? The best restaurant in Boston, no matter how expensive.' My co-worker brought him to a restaurant; they spent $1,000 for two of them for dinner."

Zhou told this story to participants of a tourism workshop that was set up by the Massachusetts Office of Travel and Tourism. The Office wants to attract more Chinese people to the region as the middle class in China consists of about 300 million people who are spending more and more time abroad. In terms of most visitors per country, they are the ninth biggest group in the US, and the fastest growing one. They even rank third in the biggest spenders when travelling abroad.

Expatriate relocation can be a challenge regardless of the new home country.

However, it's fair to say that some countries are more challenging for Western expats than others - with China being one such example. 

With unemployment soaring in the USA, students graduating from American universities are more likely than ever to try their hand at gaining employment in Shanghai and Beijing. 

Joshua Arjuna Stephens, a 2007 graduate of Wesleyan University, works in Beijing for XPD Media, which makes online games.

Even those with limited or no knowledge of Chinese are heeding the call. They are lured by China’s surging economy, the challenges of immersing oneself into the Chinese culture, learning a well sought after language and bypassing some of the dues-paying that is common to first jobs in the United States. 

Critically, individuals moving to China from the USA, find they have far more spending power due to China's lower living costs. This is a great pull for recent graduates with student debts to repay. 

The annual Global Relocation Trends report, from  Brookfield Global Relocation Services, reports that China is the top expat destination followed by the U.S., UK, Singapore and Switzerland. 

 China has some great advantages for inbound expats.