The Commisceo Global Blog

Keeping you up to date with all the news, articles, tools, opinions and press relating to the world of cultural understanding, in and out of business.

Cultural Sensitivity in Business

Cultural Sensitivity in Business

Interested or affected by the impact of language and culture in business?

This article gives concrete, real examples of how a lack of cultural sensitivity can result in a negative impact on a business.

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Cross Cultural Business Blunders

Cross Cultural Business Blunders

The following cultural blunders are presented to our visitors and we would again like to stress that such examples of "culture gone wrong" are presented in order illustrate to people how crucial cultural awareness is in international business today.

1 - Managers at one American company were startled when they discovered that the brand name of the cooking oil they were marketing in a Latin American country translated into Spanish as "Jackass Oil."

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Tips on Giving Cross Cultural Presentations

Tips on Giving Cross Cultural Presentations

Do you give presentations abroad or to multicultural audiences?

You don't want an audience looking like they do below do you? This article gives great tips on delivering presentations across cultural lines:

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Culture in Advertising

Culture in Advertising

'Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something'
Hans Magnus Enzensberger

Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad.

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The Four Benefits of Intercultural Training

The Four Benefits of Intercultural Training

Intercultural training has become of increasing importance in the past 10 years. Companies and organizations that are working on the international stage are starting to realise that working in or with foreign countries is not like working at home.

Intercultural differences are causing obstacles to smooth, successful business relationships, dealings and ventures. People from managers, to sales personnel, to CEOs to HR staff are all now participating in intercultural training to help them become better at the their jobs.

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