The Commisceo Global Blog

Keeping you up to date with all the news, articles, tools, opinions and press relating to the world of cultural understanding, in and out of business.

How Lack of Cultural Awareness Can Cost A Business Big

How Lack of Cultural Awareness Can Cost A Business Big

Has globalisation led to a homgenity of culture when it comes to product, marketing, sales and service? Or have our cultural differences actually become more acute?

Cultural Differences in Business

Many people agree with the phrase that 'the world is getting smaller' - it is hard to disagree.

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Cultural Differences and Export Marketing

Cultural Differences and Export Marketing

Weak Pound Signals Export Opportunities

If one thing is certain in this time of post-Brexit uncertainty, it’s that the Great British Pound is down the pan and looks like it might stay there for a while.

Although this isn’t great news if you’re taking your family of 4 on holiday abroad, it is great news if you have something to sell overseas. With the Pound so weak, now is the time to try and entice foreign customers through export.

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Cross Cultural Solutions for Exporters

Cross Cultural Solutions for Exporters

Globalisation, internationalization and trans-border trade are all terms that have been coined over the past decade(s) to reflect the reality of international trade.

Although international trade has long been in operation, the scale, frequency and speed at which it is conducted today is incomparable.

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Women in Export and Doing Business in the Far East

Women in Export and Doing Business in the Far East

As part of the 2014 Export Week, Commisceo trainer Joyce Jenkins was invited to speak at UK Trade and Investment’s (UKTI) Women in Export event.

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Etiquette and Doing Business Abroad

Etiquette and Doing Business Abroad

Would you drink fermented mare’s milk with your new potential Mongolian business partners to seal a deal? Or would you politely decline? The answer may come down to the strength of your stomach or your awareness of local etiquette.

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My Talk on German Culture at UKTI Event on Doing Business in Germany

My Talk on German Culture at UKTI Event on Doing Business in Germany
In January 2014 I participated at the event ‘Doing Business in Germany’ hosted by UKTI (UK Trade & Investment) in Bristol. This event was held due to the upcoming German trade fair Hannover Messe and CeBIT to enable UK businesses to see the export opportunities available.
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Business in Ghana: “There’s no food for a lazy man”

Business in Ghana: “There’s no food for a lazy man”

“There’s no food for a lazy man”; a common saying displayed all over Accra, and one heard too. In Ghana there are many proverbs to illustrate the values of Ghanaian people, and this one just stood out today (first day here!).

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Food and Drink Export: Research Cultural Differences for Marketing Strategy

Food and Drink Export: Research Cultural Differences for Marketing Strategy
Exporting food? Beware of cultural differences and always carry out research on consumer, retail and shopping habits say the experts.
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