Culture is everywhere; whether you know it or not.

It influences everything from how we get married, do business with one another and yes, deal with a pandemic.

Cross-cultural, intercultural and multicultural don’t mean the same thing.

Although these terms are often used interchangeably, they do, in fact, have very different meanings.

Travelling to India for business and want to make make a good impression?

Then you need to learn a bit about the people, their beliefs, manners and, of course, their culture!

Do cultural commitments to ideas like freedom and liberty help or hinder Americans in their plight?

In this blog we’ll explore how American culture and values are potentially harming the country’s ability to slow the spread of COVID-19.

It’s fair to say that most countries stereotype others.

Whilst stereotypes can provide some sort of understanding of another's culture, they are generally unhelpful and misleading.

The COVID-19 pandemic is causing havoc across the globe.

Markets are in meltdown, flights have been grounded, gatherings banned and whole countries on lock down as the world tries to slow down its spread.

As COVID-19 continues to spread around the globe, China has claimed relative success in dealing with the virus.

On closer inspection, much of this success comes down to Chinese culture.

Understanding how to market yourself across the globe means big bucks for today’s big businesses.

Learning how to present yourself positively and to place yourself strategically within a target country often means the difference between success and failure.

What impact do you think cultural differences have on a business relationship and trust-building?

Well, researchers have taken the time to try and find out!

Working with the Japanese in a professional capacity can be tough.

For some cultures, such as for Americans, Canadians, Germans, Australians and British, the Japanese culture can seem a little alien.

What are some of the important differences between British and Indian culture?

Here we'll examine some of the common areas within the workplace and professional world where Brits and Indians don't quite see eye-to-eye.

Depending on your own culture, working with Americans can be challenging.

When delivering cross-cultural training we get to hear many of the challenges facing professionals when working with Americans.

This is a common stereotype often heard about the British.

In some parts of the world, they have a reputation for being ‘cold’ and ‘unfriendly’.

Would you sacrifice one life to save many?

This is the question researchers posed to people around the world, gaining some fascinating insights into values, beliefs and cultural differences.

A vast and vibrant country, India and Indian culture attract many stereotypes.

Although there might be a little truth in some, very few of these stereotypes are rooted in reality.

Saudi Arabia has a wealth of strategic opportunities, characterised by a favourable geographical position and an abundance of natural resources.

It has the potential to become the ‘next big thing’ in the Middle East and to build economic streams which are not oil dependent, as outlined in its ambitious ‘2030 Vision’.

Every culture has its approach to conflict.

In this blog, we’ll be exploring Iranian culture and how the people approach conflict, communication and resolution.

Did you know that Saudi Arabia segregates people at restaurants according to gender?

Yes, it’s true, but the internet and media have been buzzing with news that the country has stopped the practice.

Way before the Coronavirus hit, many people around the world wore fask masks.

Ever wondered why?

Relocating overseas can be a huge deal for expats and their families.

Where the target country encompasses a similar culture, for example, a move from the USA to the UK, then the expat might be a little less concerned about the move.