Looking for case studies of cultural issues in the retail sector?

In this article, we look at some examples from the retail industry where cultural differences or cultural issues have resulted in business success and failure.

The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers.

Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.

‘Mindfulness’ is an increasingly common term.

We hear it bandied around by ‘celebs’ who have discovered mindfulness meditation as the means to a stress free life and we have heard the term used by people who try to practice ‘living in the moment’ whilst shrugging off stresses of the past or unrealised anxieties of the future.

As bridge-builders, interculturalists have a lot of work to do.

I’m going to be honest with you. I have written this blog once already – I fully expressed my views and vented my frustrations as to the recent events in the UK. I am now taking all those words back and starting again.

Looking to sell globally?

Export marketing will be crucial to your prospects – however it is key to always remember “cultural differences” in the back of your mind when putting together a strategy and approach.

Culture-Geeks Will Love This!

I’ve recently come across a totally awesome database – it’s a treasure trove of statistical information about cultures, societies, language, places and environments; something I thought I had to share with my fellow culture vultures.

Every now and again we get an international story that demonstrates the importance of cultural awareness in the modern age.

Examples include the Israeli tourists who got into trouble for kissing in a Hindu shrine, the movie poster depicting someone sat on the head of the Buddha that offended Buddhists and sparked protests in S.E. Asia and the now infamous Prophet Muhammad Cartoons.

I was recently at a dinner party in London for notable vultures and found myself speaking to a lovely vulture based in Wales who had flown down for the evening.

Conversation led to work and what I do here at Commisceo, and what we do as a company, i.e cultural awareness training.

As cultural trainers, we oversee the delivery of high level cultural training to large multinationals.

The benefits of the training extend beyond the company and help individuals to build skills and awareness which help in the long term.

If UK loses out on Erasmus, we lose the next generation

One of the OMG moments I had during my post-Brexit bewilderment was what would happen to funding for the Erasmus programme; an EU initiative to support students to study abroad for one year.

As a cultural awareness training consultant, I spend most of my time arranging cultural awareness training sessions for relocating expatriates, existing global companies and companies who plan to go global.

The training is delivered either face to face or remotely via professional trainers, with great feedback from our delegates.

Carrying on from our blog about cultural differences in body language, we now look at one of the most important areas of cross-cultural understanding - that of communication.

Communication covers many areas such as verbal and non-verbal.

For those that follow The Apprentice, you can’t have missed the recent outburst by contestant Dillon St Paul in Episode 6, entitled ‘Discount Buying’.

Sticking to the traditional programme format, contestants were required to spend the night identifying the whereabouts of 9 items in and around London and then negotiate the best possible price for their purchase.

How would you describe or define culture?

What imagery would you use?

Sporting its own fair share of industry models, my favourite cultural model has to be one which outlines the steps between cultural ignorance and cultural savvy.

This model resonates with me on a personal note.  Why?  Well, working in the Oil and Gas industry overseeing project delivery across international teams, I thought I was great at working across cultures.

One of my colleagues recently caused a rather difficult situation when he unwittingly fell victim to his unconscious bias.

My colleague and I were talking to a client regarding the need for intercultural leadership training for their CEO based in the Middle East.

Executing your uncle is not a great move in any culture.  When Kim Jung-Un accused his uncle and former second in command of being ‘anti party’ and ‘political scum’, most of our global family – regardless of culture, would likely have considered sacking his uncle (and perhaps imprisonment) as an appropriate outcome. 

Having him killed by firing squad though, made even the hardiest of us wince.

“How would you explain your country's culture to someone who isn’t at all familiar with it?”

This was the question posed by OdinText to more than 15,500 people across the globe in the hope of finding some insights into cultural differences or similarities.

:: As of this week Brexit negotiations have officially commenced.

:: The UK will be leaving the EU within the next few years.

For some, globalization is dangerous for cultural diversity. The fear of cultural dilution and being imposed upon by a foreign, sometimes corporate, culture drives many people to deduce that the global economy is doing us more harm than good. 

However, new research coming from academics in Morocco and Canada suggests that globalization is certainly not killing our cultures.